By Kim Guarnaccia, Huzzah Marketing
For decades, holographic special effects have been used to enhance design elements, so a package can stand apart from competitors on the store shelf. The cannabis industry is now starting to utilize holography to achieve these goals; case in point is the holography applied to Inflorescence’s flexible pouch.
When Inflorescence first introduced their product line, they approached Ross Print and Packaging for assistance in developing an attention-grabbing short-run package. With an eye towards cost savings, they selected an inexpensive flexible pouch that could hold varying sizes and shapes of small glass jars. The designers then recommended emphasizing the curving abstract design with a waterfall cast-and-cure holographic pattern from Breit Technologies. This design, they believed, would also set apart the pouch from others hanging on a dispensary store rack.
Although the print team encountered a learning curve on how to align the cast-and-cure rolls as the film moved from the press to the finishing station, they quickly overcame the challenge and have successfully used this technique on other jobs since then.
“But what’s most amazing about cast and cure film,” says Eric Sandstrom, Digital Press Lead at Ross Print, “is that the same film can be reused multiple times, thereby reducing waste and repurchasing costs.”
Inflorescence loved the holographic effect so much that they now use cast and cure on their jar labels as well.
Excerpted from Post Press magazine’s Nov/Dec 2021 issue. To read the entire article, click here.
