Month: December 2018

Cast and Cure Holographic Finishes Earn Recognition at FSEA

The Foil & Specialty Effects Association (FSEA) recently revealed the honorees in the 25th Annual FSEA Gold Leaf Awards Competition, held during the FSEA•IADD Joint Conference in Franklin, TN. 

In the category of Best Use of Film Casting, three entries were recognized, each of which cited Breit Technologies as the supplier of their cast and cure films.

Label Impressions of Orange, CA earned a Gold Leaf award for its Lalicious Birthday Cake label. According to CEO Jeff Salisbury, “The client wanted the label to ‘pop’” without detracting from the overall design so a cast and cure holographic finish was the ideal choice.”

MCD of Madison, WI, earned a Silver Leaf for the Schutt Sports catalog covers, using the cast and cure rainbow holographic pattern. According to MDC owner Glenn Gauger, “Cast and cure was a great design solution that reflected the growing trend of decorating football helmets in the college market.”

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The Bertelsmann Printing Group, along with Dynamic Graphic Finishing, both from New York, NY, earned a Bronze Leaf award for its “Celebration of Hope” entry, a unique invite to a gala celebration. Dynamic Graphic Finishing’s Coating Manager shared, “It was a great choice for this project and less costly that foiling.”

Nearly 300 entries were received from around the world for this year’s Gold Leaf Awards competition. Judged on design, execution and level of difficulty, the competition assesses submissions utilizing specialty finishing techniques, from foil stamping and embossing to specialty coating, film laminating, laser cutting, diecutting, cold foils, and more.

The competition celebrates the quality, added value, shelf presence, security, and brand recognition these finishing processes lend to the printed sheet.

Lucky Charms Carton Earns Gold Award

Artistic Carton Company was recently recognized with a Gold Award by the Paperboard Packaging Council for is glittering new Lucky Charms with Marshmallow Unicorns cereal carton.

The introduction of the Lucky Charms with Marshmallow Unicorns cereal has drawn attention from both consumers and resellers, for several reasons. It’s been many years since General Mills added a new marshmallow shape to its iconic breakfast cereal so the new addition is stirring up renewed interest and sales.

General Mills recognized that the new paperboard carton needed to retain the Lucky Charms brand graphics while adding the new unicorn shapes. Artistic Carton and General Mills worked together to identify an enhancement that would give the packaging some glam for its auspicious launch. The solution was to apply a food-safe version of Cast and Cure™. When the holographic finish was added to the printed package, the carton had a shimmering effect that heightened shelf appeal and delighted consumers.

The carton soon became known as the “glowing” Lucky Charms carton.

“We’ve had great success over the years using cast and cure films from Breit Technologies to create unique and intriguing finishes on a wide variety of consumer product packaging, says Artistic Carton’s CEO Pete Traeger. “It really helped push the visual appeal of the carton over the top and helped earn us PPC’s Gold Award.”

The judging of the 2018 North American Paperboard Packaging Competition took place over three days at PPC’s headquarters in Springfield, MA. This year’s entries were adjudicated by an eight-member judging panel, which included university professors, brand owners, retired industry executives, and packaging engineers.

The Lucky Charms package was one of 130 entries in the 75th annual North American Paperboard Packaging Competition.