Applying Cast and Cure™ to Labels Super Easy, Says Commercial Printer

In 2021, Sercost Inc., a long-time commercial printer in Canada, decided to add a labels to their offerings so they could turn around orders more quickly and better control the printing quality. So earlier this past year they purchased and installed a new label printer and a GM Compact Mini label finisher. 

The install went seamlessly, and within weeks they were up and running, printing labels for customers. But since Sercost’s press managers were new to label printing, the team was nervous about trying out the finisher’s holography feature.

In September, with some downtime on his hands, owner Marco Côté decided to reach out to us for installation and printing tips. After a 15-minute call with our sales manager Dan Plash, who instructed them to just use a standard UV gloss coating, they loaded up the sample holographic film roll that was included with the equipment purchase and then fed through the finisher a roll of promotional stickers they had printed earlier that week. Within minutes the press team had successfully applied the holography to the labels.

“It was as if we had been printing with Cast and Cure™ films for 50 years,” said owner Marco Côté. “We were shocked; we were able to hit the ground running, even though our team had never printed with holographic film before. Most surprising was that our initial test run generated zero waste; not one of the pre-printed labels had to be scrapped.”

Sercost’s simple test run has since turned into a paying job. When their sales team showed the holographic stickers to a customer a few weeks later, they were so impressed that they placed an order for holographic labels that very day.

“Printing labels with holographic cast-and-cure film is far easier than I ever imagined,” mused Côté. “I’m not sure why every label printer or packaging company is not utilizing it to gain new customers or expand business with existing customers. It’s an obvious win-win.”